Comments on: to connect or unplug? that is the question.

By: mike

mike — Wed, 30 Jul 2008 18:38:21 +0000

I’m currently trying to only check and respond to email twice a day. At 11am and again at 4pm. I’m failing miserably at that I’m addicted to checking my email.

By: cristen

cristen — Thu, 19 Jun 2008 14:36:27 +0000

I agree that you have more of their attention, but what is it that the “unplugged” person is really going to be willing to do? I doubt you’ll be able to pull them into the same ladder as a connected constituent. They probably are motivated differently and shouldn’t be communicated with in the same way. I’m guessing they probably aren’t going to act very quickly on anything if they only check email or “plug in” occasionally. I’m thinking this person might be more likely to pick up the phone and call someone for you – which depending on your campaign could be highly effective as long as it isn’t super urgent. I’m definitely still figuring out the pros/cons of these constituents.

By: akahn

akahn — Thu, 19 Jun 2008 13:29:38 +0000

I would imagine that if an organization reaches someone who ordinarily does not want to be connected, they have more of that person’s attention than someone who is constantly getting emails about stuff going on that they care about but can’t keep up with. Does that make sense?