it’s amazing how much less stress there is in my life since i realized that occassionally it’s ok to unplug. people do it. not my friends, but i hear there are people out there who don’t email, blog, twitter, facebook, or myspace on a normal basis, if at all. believe it or not, they still manage to be normal, functioning members of society. granted, they probably aren’t very well connected, but i guess it’s a either/or kind of thing.
i tried unplugging – evident by my recent lack of blogging – but i couldn’t do it. i couldn’t quit it all at once. i can’t imagine life without email, but vacations and weekends are definitely more enjoyable without email.
this realization makes me think a bit about the work that i’ve been doing – helping clients focus on bringing constituents into their ladder of engagement. getting to someone who doesn’t want to be connected is a huge challenge. if you do get to that person, is it any benefit to your organization? think i’m going to have to sleep on that one.
Filed under: internet | 3 Comments
Tags: blogging, communications, connections, email, facebook, ladder of engagement, social media, twitter
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I would imagine that if an organization reaches someone who ordinarily does not want to be connected, they have more of that person’s attention than someone who is constantly getting emails about stuff going on that they care about but can’t keep up with. Does that make sense?
I agree that you have more of their attention, but what is it that the “unplugged” person is really going to be willing to do? I doubt you’ll be able to pull them into the same ladder as a connected constituent. They probably are motivated differently and shouldn’t be communicated with in the same way. I’m guessing they probably aren’t going to act very quickly on anything if they only check email or “plug in” occasionally. I’m thinking this person might be more likely to pick up the phone and call someone for you – which depending on your campaign could be highly effective as long as it isn’t super urgent. I’m definitely still figuring out the pros/cons of these constituents.
I’m currently trying to only check and respond to email twice a day. At 11am and again at 4pm. I’m failing miserably at that I’m addicted to checking my email.